Experienced and Aggressive Florida Trial Representation for Three Generations

Herring & Herring, P.A.: Trusted Personal Injury & Insurance Dispute Lawyers

For nearly four decades, attorneys at Herring & Herring, P.A. have stood as respected legal advocates for individuals, families, and small businesses throughout Central Florida. Located in the historic Herring Building in Sanford, Florida, the county seat of Seminole County, the firm has served clients with dedication and distinction since 1985.

Founded on a deep tradition of integrity and service, the firm has evolved through three generations of attorneys committed to justice. Beginning with Abbott Herring, the first elected State’s Attorney for the 18th Judicial Circuit, Herring & Herring has built a legacy of fearless representation across a broad range of legal matters. Today, Attorney Michael Herring and Attorney Scott Herring focus on personal injury claims, insurance disputes, and claim denials.

Herring & Herring continues their legacy as experienced trial lawyers who combine legal excellence with personalized attention and community-centered care.

Why Choose Herring & Herring?

Choosing an attorney is one of the most important decisions you can make after a serious injury, insurance dispute, or legal challenge. You deserve personal injury and insurance dispute attorneys with recognized credentials, proven results, and a steadfast commitment to your case.

At Herring & Herring:

  • We are AV Preeminent-rated by Martindale-Hubbell, reflecting the highest level of professional excellence and ethical standards as rated by peers and judges.
  • We have represented the injured, the accused, and small businesses in both civil and criminal courts throughout Central Florida for nearly 40 years.
  • We provide a personalized legal experience, ensuring you have direct access to seasoned lawyers, and not a revolving door of assistants or case managers.

Our focus is on helping individuals and families navigate life’s most challenging personal injury cases and insurance battles with care, clarity, and confidence.

Our Practice Areas

While Herring & Herring has extensive litigation experience across multiple practice areas, today our firm concentrates on civil litigation.

Personal Injury & Catastrophic Injury

Whether you’ve been hurt in an auto accident, trucking collision, boat crash, railroad accident, premises liability incident, or any other serious injury accident, our attorneys understand the impact a personal injury case can have on your life. We negotiate and litigate all types of personal injury cases, pursuing full compensation for medical bills, lost wages, pain and suffering, long-term care, and more.

Insurance Disputes & Claim Denials

Insurance companies often delay, undervalue, or deny valid claims. We step in as strong advocates for policyholders, challenging unfair practices and pursuing the coverage you paid for, whether in or out of court.

Our personal injury and insurance dispute lawyers evaluate every case with meticulous care to identify liability, prepare persuasive claims, and strategically negotiate or litigate for the best possible outcomes.

Our Broader Team

While Attorney Michael Herring and Attorney Scott Herring are the firm’s most visible leaders, Herring & Herring’s legal team is supported by other experienced professionals. Depending on the circumstances, we may involve medical professionals, accident reconstruction experts, engineers, safety experts, or financial advisers. Together, these professionals strengthen personal injury and insurance dispute cases by providing credible, independent support that helps us pursue full and fair compensation for our clients. 

Our Commitment to You

At Herring & Herring, your case is more than a file number. It’s a person, a family, and a future. We never take on a matter unless we are confident, we can deliver meaningful representation and pursue the best possible result. That’s why our negligence lawyers carefully screen cases to ensure alignment with our values, knowledge, and capacity to serve you effectively.

Every matter is approached with the understanding that legal issues do not exist in a vacuum. They affect families, livelihoods, and futures. That is why the firm takes the time to fully understand each client’s circumstances, goals, and concerns before developing a legal strategy.

From initial investigation through negotiation or trial, clients benefit from experienced negligence lawyers who remain actively involved at every stage of the insurance dispute or personal injury case. For decades, clients have turned to the firm because of its longstanding reputation for integrity, preparation, and results within the Central Florida legal community.

We believe in:

  • Personalized attention — You speak directly with experienced attorneys who care about your case.
  • Clear communication — We explain your legal options in terms you understand.
  • Cost-conscious strategy — We work efficiently while keeping your financial interests in mind.
  • Compassionate advocacy — You will always be treated with respect and empathy.

Our clients often describe our firm as a place where they feel heard, supported, and protected, even in life’s most difficult moments.

Community Roots and Local Service

Herring & Herring has deep ties to the Central Florida community. From our office in Sanford, we provide legal services to clients who reside in the cities of; Sanford, Oviedo, Lake Mary, Geneva, Winter Springs, Altamonte Springs, Longwood, Casselberry, Apopka, Orlando, Maitland, Winter Park, Ocoee, Winter Garden, Windermere, Debary, Deltona, Deland, Orange City, New Smyrna Beach, Daytona Beach, Ormond Beach, Sorrento, Tavares, Eustis, Mt. Dora and others not listed in Seminole County, Brevard County, Orange County, Lake County, and Volusia County, Florida.

We understand the local legal landscape, including its courts, judges, and legal nuances, which enables us to tailor strategies that resonate with local juries and insurance decision-makers.

Schedule Your Free Consultation in Sanford, Florida

The decision to hire a lawyer is personal and significant. If you have a personal injury case, ask about experience, credentials, and past results. Then call a firm like Herring & Herring, P.A., a civil litigation law firm that puts people before profits.

Herring & Herring, P.A., offers a free consultation to help you understand your legal options and whether we are the right fit for your case. Let us review your matter with the care, experience, and dedication it deserves.

Call (407) 323-6700 or Complete Our Online Form